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61.
The main objective of this study is to investigate the inclusion of lateral transhipment opportunities into the humanitarian relief chain and to examine the effect of different parameters on minimizing the average distance travelled per item while serving the beneficiaries. Direct shipment model (DT), lateral transhipment model (LTSP) and maritime lateral transhipment model (MLTSP) are developed and compared between each other by using a real life earthquake scenario prepared for the city of Istanbul by JICA (Japanese International Cooperation Agency). Developed mathematical models decide on the locations and number of disaster relief facilities, quantity of relief items to hold at those facilities, and quantity of lateral transhipment between the facilities. Vulnerability of the roads and heterogeneous capacitated facilities are also considered. It can be concluded that both LTSP and MLTSP models gave better results than DT model and lateral transhipment option helps beneficiaries to obtain relief items faster and with higher service level.  相似文献   
62.
Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention.  相似文献   
63.
郑志 《科技和产业》2017,(4):134-138
煤改气是加快调整工业锅炉能源结构、改善大气环境质量的重要措施之一。燃气运营商欲开拓工业锅炉煤改气市场,应正确辨别终端市场客户的类别。从行业特性、企业特性、锅炉状况和客户开发潜力4个方面构建工业锅炉煤改气客户细分评价指标体系,用AHP-修正熵组合赋权方法确定评价指标权重,建立工业锅炉煤改气客户细分模型并开展应用。评价结果兼顾客观属性与主观偏好,符合客观实际,可为燃气运营商开展差异化管理,采取多元化营销模式提供决策依据。  相似文献   
64.
Traditional internationalization models suggest multinational companies (MNCs) can exploit their accumulative experience to facilitate their sequential entries. However, experience may depreciate over time. Thus, obtaining benefits from prior experience for MNCs is based on two critical premises, i.e., interpreting and applying experience correctly. We argue that there is a need to study the newness dimension of experiential learning. In doing so, we aim to explore to what extent the newness of experience matters in overseas sequential entries for MNCs. Moreover, we expect that the benefits from recent experience in guiding sequential entries are contingent on the extent of context similarity between the most recent entry location and sequential entry location and the outcome expectancy of focal entry. With a sample of 112 Chinese listed firms and 410 observations during the period of 2000–2012, we find that else being equal, the newness of experience of MNCs is positively associated with sequential entry and such a relationship is positively moderated both by context similarity in institutional environment and the outcome expectancy of the focal entry. We also compare the effects of the newness of different types of experience and find that the newness of the most recent experience has a larger influence on sequential entry than location-specific experience and general experience.  相似文献   
65.
ABSTRACT

This study investigates job location and its relationship with employee turnover intention within the casino-entertainment industry. The researchers analyzed turnover intention at the supervisor and company level from the perspective of employees who hold front-of-house or back-of-house jobs in three Nevada casinos and their corporate office. The results of this research fill existing gaps in the academic literature related to turnover intention and provide beneficial implications for industry and academic practitioners. Organizations within the casino-entertainment industry may develop strategies related to the management of human capital that could provide fiscal and operational benefits.  相似文献   
66.
This paper aims to review past literature on hotel location models and evaluate the state of the art, as well as set out future directions. This study divides hotel location models into three major categories: theoretical models, empirical models, and operational models. Four theoretical hotel location models are reviewed and discussed, including the tourist-historic city model, the mono-centric model, the agglomeration model, and the multi-dimensional model. Based on previous literature, six empirical models and three operational models of hotel location are elaborated. Furthermore, some challenges related to hotel location studies are discussed, and future research directions are provided. In particular, we advocate the development of more sophisticated hotel location models and the use of Geographic Information System (GIS) in hotel location analysis.  相似文献   
67.
城市宏观级差地租是我国特殊国情下的创新理论。先梳理了城市宏观级差地租理论的发展和最新成果,在前人研究的基础上,提出一些新的理论观点。之后对城市宏观级差地租的概念进行了新的诠释,然后重点论述了城市宏观级差地租的形成机制,并结合我国实际情况,分别从城市区位级差地租、城市规模级差地租和城市功能级差地租三方面进行深入分析和论述,阐明了城市宏观级差地租形成的原因。最后总结了我国城市宏观级差地租理论创新的意义,指出中央政府对宏观级差地租理论的运用是缩小我国区域经济差距一个新的政策思路。  相似文献   
68.
沈抚连接带“三生”空间的功能均衡性分析   总被引:1,自引:0,他引:1  
随着人口增长和城市化发展,国土空间利用类型之间的竞争关系逐步增强,空间问题日益突显。自十八大报告明确提出"三生"空间以来,以生产、生活、生态划分的土地空间类型越来越被关注。该研究以沈抚连接带为研究区域,从土地空间的生产、生活和生态功能出发,构建"三生"功能评价指标体系。采用熵权法进行"三生"功能评价,利用GIS技术分析"三生"功能的空间格局。研究结果表明,"三生"功能均较强的街道具有较高的经济发展水平,如五三街道、李石街道,分值为64.96、54.59;生活功能较强的街道一般相邻城市,如五三街道、白塔街道、李石街道,分值为23.15、15.82、11.14,人均道路面积和公共服务设施完备度是主要影响因素;生态功能较高的街道多集中在浑河景观带和北部生态区,如高坎街道、满堂街道、东陵街道,分值为20.50、19.98、19.96,水面面积率、森林覆盖率和景观Shannon多样性是主要影响因素;生产功能较强的街道集中在建设快速区内,如李石街道、五三街道,分值为39.25、25.85,工业产值和服务业产值是主要影响因素。总体上看,受城市和经济建设活动影响强烈的街道的"三生"空间的功能不均衡性较为明显。  相似文献   
69.
The emergence of Brazil, Russia, India and China (BRIC) as international locations for foreign direct investment in R&D is a sign that multinationals are relocating their technological activities to new territories. This trend may weaken the supremacy of the developed countries until now considered leaders in innovation, and may mean the loss of the competitive advantages enjoyed by the countries considered intermediate innovators. This paper examines the situation of Spain as a typical intermediate economy and compares it to its main competitors among the BRICs. Based on eight case studies of subsidiaries with R&D centres in Spain, we conclude that the policies adopted by certain emerging economies to develop their national innovation systems are proving effective and that these countries now pose a threat to intermediate economies. However, the BRICs still lag behind in terms of the security of their institutional framework; this situation leaves intermediate countries in an advantageous position.  相似文献   
70.
This paper provides a systematic framework to determine local delivery centre (LDC) locations and service areas to reduce delivery costs and balance the allocation of parcel delivery loads to promote sustainable LDC development. Based on a case study of a parcel distribution company in Korea, this study proposes two strategies for LDC service area delineation within each terminal service boundary that either minimises the total delivery time or balances the allocation of delivery loads. This research contributes to improving cost efficiency and balancing delivery load allocations in planning LDC locations and service areas that can potentially promote the long-term mutual sustainable development of parcel distribution companies and their local delivery counterparts.  相似文献   
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